Getting a website up and running is one thing, but getting it easily found by your customers or potential customers is absolutely another thing. In fact, it’s as common as running a new business. Once you’ve got all your business resources set up and operating, the next step is of course, to promote your business, sell your products and services, all summed up in one simple well-known word, MARKETING. In the Internet realm, your website represents your business. In order to generate more potential sales, more customers, and so forth, you really have to get your website promoted and marketed, both online and offline.
Here’s how you can do so, offline methods:
- Get your website address printed on your business cards, company letterheads, and your other business stationeries
- Word of mouth, this is particularly cost-efficient, when your customers require more information from you, be it your products or services details. You simply tell your customers your website address and let them get all the details from there
- Always include your website address in your every marketing campaign, your newsletter, brochures, magazine, etc
The online method of promoting one’s website is particularly technical and somewhat too much hassle for business owner to perform. It also takes some of your time to perform such tasks, and it can get quite tricky as well. Therefore, these days, most smart business owners use a service called Search Engine Optimisation provided by IT companies.
There’s nothing to lose, however, for business owners to get to know some ideas of how the Search Engine Optimisation works. So here we go.
- To promote your website online, these are the methods:
- First, your website has to be search engine friendly which means your website has to be constructed in a way that will attract the search engine robots to easily crawl/navigate your website. One quick example, your website MUST NOT have dead links, because literally, this will take the crawling search engine robot to a dead end, and thus decrease the chance of getting your website indexed in the search engine database
- Next step is to submit your website to search engines, most popular ones are google, ninemsn, yahoo, altavista, and the others are just smaller search engines which do not really matter whether you submit your website to or not
- And then of course, getting your website listed on search engines’ result page, particularly on the 1st or 2nd or 3rd page is a must. As according to survey, people won’t be bothered to browse the result page beyond the 3rd result page. This means, if your website is listed on the 4th or beyond that, then your customers and potential customers won’t be able to find you, thus you lose an opportunity. The most common solution to this problem is to position your website among the over-crowded competition using what we call SEARCH ENGINE KEYWORDS. These are the keywords being used by your customers to find your business/website on the search engine websites
To sum all these up, there are of course other techniques used by experts to perform Search Engine Optimisation. But nevertheless, those above are the ones that really matter and compulsory for success in marketing your website.
Web Specialist Australia wish you all the success with your online marketing campaign.